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Due to the inherent characteristics of hand-laid
fiberglass and carbon fiber, there is a possibility of
cosmetic blemishes on such products. This may include,
but is not limited to, spider cracks, haziness or
fogginess, distorted carbon fiber weave, and waviness.
They are inevitable and occur on products from even the
most expensive manufacturers. In addition, due to the
tolerances of hand-laid components and the wear on the
molds, fiberglass and carbon fiber components generally
do not fit as well as the original OEM components they
are intended to replace. Thus, even with authentic aero
parts it is the responsibility of the owner to take all
parts to a qualified body shop to properly prep and fit
aero parts. Products with a clear coat or primer should
still be taken to a body shop for another layer.
However, there is still large variability between the
quality of replica, authentic, and custom aero parts.
Typical aero parts manufacturer do not even test fit
their products, let alone use numerous cars, which have
never been in an accident, to account for variability.
Those that do test fit their products typically use one
car and do one test fit session. However, if during the
test fit session flaws in the product are discovered,
the retailer is most likely not going to do anything
about it. Why?
1) At that point the mold for the product is already
made. The manufacturer is not going discard the mold
they already invested money in and make another mold
because of “imperfections.” They are going to keep
their mouths shut about fitment problems and start
selling the product in order to cover the costs of the
project and also to start making some profit.
2) The market may be small, and most owners may have a
small budget. Most owners, for example, expect to pay
$300 for a carbon fiber hood and $400 for a complete
body kit. This means a few things.
a) Most
manufacturers are not going to put their time and money
into improving their products and making more molds.
Very rarely do you see a manufacturer that will make
“version 2” of the same product. First of all, there is
no motivation to do so, since making the new mold is not
going to change the fact that the market is not going to
be willing to spend more money on the same product.
Secondly, most of the owners that were interested in the
product in the first place now own it. The initial
demand has been met. With decreased demand, investing
money to improve a product is a high risk. In most
instances, the manufacturer may struggle to pay off the
second mold.
b) This pushes most
retailers to manufacturer their products over seas where
the labor rate is much cheaper than it is in the United
States. Otherwise, the price customers are expecting
to pay is lower than the “at cost” price of the
retailer. The downside of making products overseas is
that it is typically associated with a decrease in
quality.
3) The retailer’s manufacturer is over seas. This has
various negative consequences.
a) There is a time
zone difference that hinders communication. For
example, one cannot pick up a phone during business
hours in the United States to talk to someone in China.
b) There is a
language barrier to overcome. Although some
manufacturers may speak English, many do not. Moreover,
those that do may not know it well. Likewise, the
retailers may not speak the language of the
manufacturer.
c) There is a
physical distance barrier. The retailer cannot drop by
the warehouse or the manufacturer to check out the
product first hand. The manufacturer is on the other
side of the ocean. Employers are not going to get
digital cameras and take pictures of the fitment and
send them to the retailer in the United States to take a
look before a mold is made. Likewise, the retailer is
not going to fly to the manufacturer over seas to see
the product first hand. Most of the time, no test fit
sessions are done. The first time the retailer gets a
look at the product is when it arrives in a large crate
in large quantities. At that point, the retailer can
test fit the product on the car, however, by then it is
too late. The mold has already been made and is paid
for. The manufacturer has already begun to produce the
product in large quantities.
d) There is a slow
turn around time or time delay. This is similar to the
physical barrier concept described above. Since the
manufacturer is far away, everything naturally takes
longer and may be less efficient. If you want something
shipped from overseas, ocean freight takes 4-6 weeks
alone. It then has to clear through customs, which
causes further delays. In fact, if there is something
illegal on the crate, such as a running Nissan Skyline
for example, the entire crate is frozen until the matter
is resolved. United States Customs are similar to every
other government agency in that things are accomplished
extremely slowly and they require lots of paperwork.
After the crate
clears through customs, the retailer has to unload the
crate and create an inventory list. This may take
anywhere from 1 to 2 weeks and sometimes more. This is
just to get the product into the United States. If for
some reason you want to send the product back to the
manufacturer, you have to go through a similar process
all over again to get it back to the foreign country.
Once whatever issue is resolved, you once again have to
go through the same wait you went through to get the
product to the United States. Assuming United States
Customs does not put a freeze on the crate, the turn
around time to get something from the manufacturer
overseas, send it back, and have it redelivered has now
added up to about 20 weeks.
e) Poor quality control.
4) The retailer is going to make a profit regardless of
whether or not the fitment is good. Retailers know that
most customers are going to be turned off by the high
prices of authentic aero parts. This is especially true
when the customer has to end up going through the hassle
and paying a Japanese tax, customs tax, and shipping
from Japan to the United States. Hence, even if the
customer knows that the aero part has poor fitment, they
are still going to purchase the product. Unfortunately,
no matter how much prior warning or low expectations the
customer had, they will still be disappointed in the
quality of the aero part. Some products are of so low
quality that some body shops will not even work on
them. Those that do will end up charging the customer
more hours of labor to prep and fit the product. Most
of the money that was originally saved by going with the
cheaper alternative aero part has now been spent on
labor.
5) Retailers who make their aero parts overseas do not
put a lot of priority on customer satisfaction. Their
main profit is not going to be from returning
customers. It is going to be from selling large
quantities of aero parts to a large number of people.
For example, the “at cost” price for a replica
fiberglass front bumper made overseas is only around
$30. This allows a very large profit margin and ability
to keep sale prices low in order to lure more
customers. Most of these products end up selling on
Ebay, because the marketing strategy of the retailer is
to whore the products out in order to increase profit.
6) Variability of standards. Mad PSI will not
accept anything short of perfection. They will
keep dumping time and money into research, design and
test fitting sessions. With regards to research
and design, products are track tested and used in
competition as well. For example, Mad PSI has been one of the
most active sponsors for MR2s in elite competitions such
as Sports Compact Car's Ultimate Street Car
Challenge (USCC), Sports Compact Car's and
Super Street's Time Attack Challenge. In
addition, some of the fastest MR2s in drag racing, which
are on track to run nine second quarter mile times this
season, are using Mad PSI products. Their parts
are race inspired and tested. For example, the
competition carbon fiber Type B vented hood for the MR2
not only cools off the radiator, but it also reduces
front end lift and is the lightest hood available for
the MR2 (the heaviest hood weighed by a customer was
only 7 pounds!). Not only
are the products designed to perform, but they are
designed to look good as well. Unlike other
retailers, Mad PSI is not afraid of posting numerous
high resolution pictures of their products at every
angle imaginable on their website. In addition, the
Mad PSI team consists of some of the most highly
respected MR2s in the show scene and a
project car that keeps pushing
the envelope for daily driving performance. Mad
PSI uses only the best manufacturers in the United
States and does not make their aero kits overseas.
Multiple molds are made. Products are updated and
improved. Once again, let us use the
Mad PSI Type B Version 2
vented hood as an example to show the typical
evolution of our parts:
In order to account for the variability between MR2s, a white
1993 turbo MR2 and a 1991 normally aspirated red MR2 were both used.
A Carfax report was made to see if either car had been
in an accident. In addition, the frame of both
cars was checked. Mad PSI made sure the prototype
vented hood fit perfect on BOTH MR2s before we used it
for our mold. This meant hours of labor for sanding and
test fitting numerous hoods. 10 months of work went into
make two different of molds from different
manufacturers. They then picked the better of the two.
After producing one mold that was used to make the Type
B version 1 vented hood, we decided to update our mold
to make the vented hood even better. We started the
development of our Type B version 2 vented hood, which
was redesigned from the skeleton up. Once again, more
test fit sessions were done to ensure good fitment of
our product. After July 17, 2003, all of our vented
hoods being sold will be the version 2. No one said
being a perfectionist was easy!
Mad PSI is aiming for a different target audience. The
target audience includes customers who know the meaning
of “you get what you pay for”, customers who want the
best for their car in terms of both performance and cosmetics,
customers who do not want to be turned down by body
shops due to a products poor quality, customers whose cars end up winning car shows,
customers who get the
spread in an Import Magazine, customers who end up in
music videos and movies, customers who race
competitively, etc.
On the other hand, other retailers may not put high
priority on making sure the aero parts fit well.
Research and design is non-existent. Rarely anything
original is created. Most, if not all, of the products
are direct replicas of some authentic aero part.
More often, they are direct replicas off of other
replicas, which were most likely a poor quality replica. As
explained above test fit sessions are either rare and
pointless or non-existent. Most retailers do not
even use pictures of their own products on their own
website, that is not a good sign. Instead, they either
use pictures of the authentic kits or of other companies
replicas. Cheap manufacturers overseas
are used in order to increase profit, instead of the
best manufacturers in order to increase quality. One
mold is made whether or not that mold turned out good.
When the mold is made, the project is deemed complete.
No updated or improved versions will come out. Their
target audience is customers that wants to get an aero
part for as cheap as possible regardless of fitment,
customers who are gullible or inexperienced with aero
parts, customers that do not understand the meaning of
“you get what you pay for”, etc.
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